Brilliant Telecom turns its strategic focus to this critical layer of the digital ecosystem by participating in Messaging and SMS 2022, held June 28-29 in London, UK.
In the global conversation about connectivity, the discourse often revolves around bandwidth, latency, and terabits. Yet, beneath this high-capacity current, there flows a quieter, more ubiquitous, and profoundly transformative stream: the world of messaging. This June, Brilliant Telecom turns its strategic focus to this critical layer of the digital ecosystem by participating in Messaging and SMS 2022, held June 28-29 in London, UK. This engagement marks our deliberate move into the heart of a sector that is no longer a simple utility, but the central nervous system for enterprise engagement, authentication, and global interaction.
London: The Epicenter of Conversational Commerce
As a global financial and technological hub, London provides the perfect backdrop for a conference dedicated to the business of communication. Messaging & SMS 2022 gathers the architects of this space—carriers, aggregators, CPaaS (Communications Platform as a Service) innovators, and enterprise leaders—to decode the next wave of conversational commerce. Here, the discussion shifts from moving data to creating meaning; from establishing connections to building trust and driving action through every ping, notification, and chatbot reply.
For Brilliant Telecom, participation is a strategic acknowledgment of a fundamental truth: robust global IP transit and cloud connectivity form the essential backbone, but it is the reliable, secure, and intelligent delivery of messages that brings digital services to life for end-users. Our presence signifies our commitment to understanding and supporting the entire communications value chain, from the core network to the critical application layer where businesses and consumers truly connect.
The 2022 Agenda: Trust, Transformation, and Two-Way Streets
The conference agenda reflects an industry in rapid maturation. Key themes will explore:
- The Authentication Imperative: With A2P (Application-to-Person) SMS as the bedrock of global two-factor authentication (2FA) and security, ensuring unparalleled deliverability, fraud prevention, and global reach is a non-negotiable business priority.
- The Rise of Omnichannel Conversations: The evolution from simple SMS to rich, interactive channels like RCS, WhatsApp Business, and Viber, demanding sophisticated APIs and seamless cross-platform orchestration.
- Navigating the Regulatory Landscape: Understanding and adapting to shifting regulations around data privacy, consent (GDPR, TCPA), and messaging transparency across different markets.
This is where the technical meets the commercial, where network quality directly translates into brand reputation, user security, and revenue.
Our Perspective: Enabling Reliable Conversations at Scale
Brilliant Telecom enters this forum with a unique vantage point. We recognize that every message—whether a one-time passcode from a bank in Singapore, a delivery update for a shopper in Madrid, or a marketing offer in São Paulo—travels over the same global networks we specialize in optimizing.
Our focus in London is to:
- Bridge Infrastructure and Application: Engage with messaging leaders to understand how underlying network performance, direct carrier connections, and global peering strategies can be leveraged to enhance message deliverability and speed.
- Explore Synergistic Partnerships: Connect with CPaaS providers and aggregators to discuss how our extensive Eurasian and international network footprint can support their global expansion and service reliability.
- Understand Evolving Needs: Gain direct insight into the technical and commercial challenges of scaling secure, global messaging services, informing our own infrastructure development to better serve this dynamic sector.
A Connected Future, One Message at a Time
While our legacy is built on enabling vast data flows, our future is also invested in ensuring the integrity of the smallest, most critical packets—the messages that secure accounts, confirm transactions, and deliver vital information.
We look forward to engaging with the innovators and leaders at Messaging & SMS 2022. Join us in London to discuss how the fusion of robust global infrastructure and intelligent communication services can build a more secure, efficient, and conversation-driven digital world.
Let's connect and explore the future of communication, together.
