Brilliant Telecom company participated in a one-day workshop: Oracle Communications Industry Solutions Open Day that took place at Marriott Tverskaya Hotel, Moscow at 6th February 2013.
We are very appreciated to Keith Willetts, Сhairman of TM Forum for an interesting and eventful day, advices how to remain successful in today's market and for the opportunity to get acquainted with the experience of other companies to implement personalized to their customers.
In the high-stakes arena of global telecommunications, success is not merely a matter of infrastructure; it is driven by intelligence, agility, and the strategic adoption of technology that can transform operational complexity into competitive advantage. On February 6th, 2013, against the backdrop of a crisp Moscow winter, Brilliant Telecom took a deliberate step toward this intelligent future by participating in the Oracle Communications Industry Solutions Open Day at the Marriott Tverskaya Hotel.
This exclusive one-day workshop was not a routine industry conference. It was a focused strategic forum designed for leaders and innovators, addressing the core challenges and opportunities in the digital services landscape. For Brilliant Telecom, attendance was a statement of intent—a commitment to moving beyond the traditional wholesale model and toward a more sophisticated, customer-centric, and operationally agile future.
Navigating the New Market Reality
The modern telecom market is defined by a paradox: unprecedented demand for data and connectivity, coupled with intense margin pressure and the relentless threat of commoditization. The Open Day’s agenda cut directly to the heart of this reality, focusing on how operators and service providers can leverage integrated software suites to innovate, personalize, and monetize services effectively.
For Brilliant Telecom, with its expanding footprint across Eurasia and Asia, the themes were immediately relevant:
- From Pipes to Platforms: The shift from being a pure bandwidth provider to becoming an intelligent service enabler.
- Operational Agility: The need for BSS/OSS (Business & Operations Support Systems) that can support rapid service launches, flexible partner settlements, and real-time billing—critical for our partnership-driven model.
Data-Driven Customer Centricity: Utilizing deep data analytics to understand partner and end-customer needs, enabling the creation of tailored service bundles and commercial models.
A Keynote of Vision: Insights from Keith Willetts
A defining highlight of the day was the opportunity to engage with a true industry visionary. As articulated in our reflection, “We are very appreciative to Keith Willetts, Chairman of the TM Forum, for an interesting and eventful day.”
Willetts, the driving force behind the TM Forum’s widely adopted Frameworx standards, provided more than just a presentation. He offered a strategic roadmap. His insights on “how to remain successful in today's market” resonated deeply, emphasizing that success is no longer anchored solely in network assets but in software-defined agility, ecosystem collaboration, and flawless customer experience management. His counsel validated Brilliant Telecom’s own strategic direction, reinforcing our investments in integrated systems like Microsoft Dynamics NAV and our focus on scalable partnership frameworks.
The Power of Shared Experience: Learning from Peers
Perhaps one of the most practical benefits of the workshop was encapsulated in our thanks for “the opportunity to get acquainted with the experience of other companies in implementing personalized solutions for their customers.”
The Open Day facilitated a rare, candid exchange with peers and competitors facing similar challenges. Through case studies and roundtable discussions, we gained invaluable, ground-level insights into:
- Implementation Journeys: Understanding the real-world hurdles and triumphs others faced when deploying large-scale Oracle Communications suites or similar solutions.
- Best Practices for Personalization: Learning how leading operators design and deploy personalized service offerings, from customized enterprise SLAs to tailored wholesale capacity packages.
- ROI and Business Transformation: Seeing tangible examples of how integrated BSS/OSS systems drive revenue growth, reduce costs, and shorten time-to-market for new services.
This peer learning was instrumental. It moved theory into the realm of practical strategy, providing a filter through which to evaluate our own technology roadmap and avoid common pitfalls.
Strategic Alignment and Future Forward
Participating in the Oracle Communications Day was a significant milestone in Brilliant Telecom’s ongoing evolution. The event served multiple strategic purposes:
- Validation of Strategy: It confirmed that our focus on operational excellence through integrated systems and process optimization was aligned with global best practices.
- Technology Scouting: It provided a deep-dive into the state-of-the-art capabilities offered by a leading vendor, informing our long-term technology investment decisions.
- Network Expansion: It strengthened our professional network within the CIS region’s telecom leadership, fostering relationships that extend beyond sales and into shared strategic dialogue.
Conclusion: From Moscow to a More Brilliant Future
Departing the Marriott Tverskaya, our team carried forward more than just brochures and business cards. We carried a reinforced conviction: that the future of Brilliant Telecom lies in intelligently automating our operations, deeply understanding our partners' needs, and leveraging the most advanced operational and business support frameworks available.
The Oracle Communications Open Day was a catalyst. It connected the dots between our ambitious growth plans, the imperative for personalized service delivery, and the technological platforms that make it all possible. As we continue to build bridges across continents, the insights gained in Moscow on that February day will continue to inform our journey, ensuring we remain not just a provider of capacity, but a brilliant partner for the digital age.
